Posts Tagged ‘Noddy Holder’

Who says this blog never does seasonal? When I was much younger and a bit more assertive, it occurred to me that it would be a good idea to confront some of life’s little irritations and annoyances head on and do my best to rid myself of them. And so I went out and bought Slade’s Greatest Hits on CD. That may have gone by a bit fast, so allow me to elucidate: a reliable source of grumpiness throughout the 1990s was the regular-as-clockwork domination of radio and TV, for a whole month of the year, by the Wolverhampton rockers’ Merry Xmas Everybody. Quite why this jolly little stomper hacked me off so badly I honestly can’t recall, but it became a standing joke with my family that even a short burst of it would likely put me into a proper strop.

This clearly would not do, and so I decided to desensitise myself to the song and – who knows – just possibly teach myself to love Slade, using their Greatest Hits as a therapeutic resource. Well, you know what, learning to love Slade was not nearly as difficult as I had expected. These days the band is remembered predominantly for Merry Xmas Everybody, which is not surprising as it sold well over a million copies (some sources say over two) and charted at least half a dozen times. Of late, ironically, it has become much less ubiquitous (except in Rusty Davies’ Doctor Who Christmas shows, funnily enough) – apparently I was not the only one who found it a bit overplayed, as 40% of people polled at Manchester Airport in 2003 said they were irritated by it too (resulting in the song being banned at the airport itself).

But by 2003 it was too late for me, as I was already a non-ironic Slade fan. They tend to be remembered as a glam rock outfit but there’s not much sign of that on their recordings, which are solid, rocky stuff, driven by a combination of Noddy Holder’s extraordinary vocal technique and some terrific guitar parts – even a minor song like My Oh My contains an epic, tooth-rattlingly monumental guitar solo which often leaves me breathless. David Bowie and Marc Bolan sang about riding around on swans and flying off into outer space; Slade sang about getting wellied on whisky and receiving handjobs from prostitutes. Even the look of the band is more absurd than actually glamorous.

So, I was rather pleased when Slade in Flame (also known just as Flame) popped up on TV the other night. Released in 1975 and directed by Richard Loncraine, this film has acquired a strong reputation as an authentic piece of rock cinema – even the eminent Dr K, who I wouldn’t quite have pegged as a Slade fan, has described it as ‘the Citizen Kane of rock musicals’. To be honest this strikes me as being memorably quotable rather than accurate, but there you go. (No matter what the merits of Slade in Flame, I think I would rather have seen the proposed-but-rejected movie project The Quite A Mess Experiment, a spoof horror movie in which Slade would have battled aliens and triffids, but that’s just me I suppose.)


Supposedly set in the 1960s – though there isn’t much on screen to indicate it’s not contemporary with the time it was made – the movie opens with an also-ran pub rock group looking for a new drummer. Given that the guitarists involved are Jim Lea and Dave Hill (the band aren’t supposed to be playing themselves, but they don’t seem to be playing anyone else, either) you would expect the singer to be the Black Country glitter Aslan known as Noddy Holder, but it is not: it’s a guy called Jack Daniels (Alan Lake). Anyway, the new drummer they recruit is Don Powell, and we get various scenes of gigging band life, most of them mildly comic. Many of them depict a rivalry with another local group fronted by… well, this time it is Noddy, but given some of the things he’s required to do (singing a not-entirely-serious song about being a vampire while trapped in a coffin) one wonders if his character is based on fellow local boy Ozzy Osbourne.

Anyway, various amalgamations and line-up changes result in Jim, Dave, Don and Noddy playing together (audience breathes a sigh of relief) and we get a proper number from the band, the first of several (though there aren’t as many as you might be hoping for, if you’re an actual fan of Slade). However, their agent (Johnny Shannon) is essentially a small-time gangster and the group falls out with him. At this point, they are approached by a representative of a major industry figure (the rep is Kenneth ‘Admiral Piett’ Colley, his boss is Tom ‘Down a hole with Batman’ Conti) – the band has potential and could go right to the top with the correct management and packaging (‘I’m not a fish finger,’ complains Jim when told of this). As ever in this kind of story, of course, success comes at a price – increased friction within the band, and tension between the band’s new managers and their old agent, who still believes he has a claim on them and wants his piece of the action…

Well, the first thing to say about Flame is that it is not at all the kind of film you would expect a band like Slade to make – Slade’s records are boisterous, cheerful, exuberant, and a tiny bit manic. Flame is none of these things – at times there it almost looks like this is an attempt at something in the style of A Hard Day’s Night, complete with Don Powell as the comedy drummer, but most of the time this is naturalistic to the point of actually being miserable. Terraced streets, filthy canals and pigeon lofts feature prominently as backdrops – we see very little of what you’d call your actual rock and roll lifestyle in this film, but then given Slade were family favourites at the time there probably wasn’t much scope for showing the sex and drugs this would no doubt entail (sounding just a little bit Peter Hitchens there – Merry Christmas, Peter, if you’re reading this).

Slade apparently weren’t keen on trying to compete with The Beatles’ movies, which is understandable, and this is probably why Flame has the tone it does – and probably why Slade are not playing Slade in the film. The most obvious consequence of this is that the film can’t include any of the band’s big hits from the years before its release, such paeans to remedial spelling as Cum On Feel The Noize and Mama Weer All Crazee Now – the film includes the decent Far Far Away and How Does It Feel?, but these are wistful power ballads rather than the rock stompers you might be hoping for. Not being able to openly play themselves also puts a little bit more of a burden on the band members, too – fantastic musicians and showmen they may be, but let us be kind and say they are not all obviously gifted actors.

The lads make a typically restrained choice of outfits.

The lads make a typically restrained choice of outfits.

The film makers seem to have felt this could have been a bit of an issue, too, as the script seems to have been carefully written so as not to depend on the band carrying the bulk of the storyline. Most of the time they are sharing scenes with accomplished performers like Conti and Colley, and only quite rarely is there an extended scene with just the band members interacting – even then it’s usually Noddy and Jim. Don Powell gets a few nice character bits with other actors, but Dave Hill is gently kept in the background (his wardrobe is unusually reserved, too). There’s also a lot of material in which Slade themselves barely feature, most of it revolving around murky, borderline-criminal music industry dealings (some of this stuff is surprisingly dark and brutal).

This is really my problem with Flame – I sat down to watch it expecting Slade: The Movie and found myself watching a fairly glum drama about the music industry, in which Slade occasionally pop up and perform one of their less-celebrated songs. They almost feel like cameoing guest stars, even though they get top billing. The two main plot strands concern the growing tensions inside the band, and dodgy dealings of their various representatives, and the decision to give the dramatic material to the professional actors unbalances the film – we’re told a lot about how Flame are falling to bits, arguing constantly, and so on, but not shown it enough. The industry stuff is okay, but, crucially, it doesn’t have Slade in it! – which is a problem in a movie being sold on the strength of the band.

So in the end this movie is a curiosity more than anything else – the central irony, of a vicious struggle taking place for control of a band which is on the verge of dissolving anyway, is never really articulated in a properly satisfying way, and the conclusion of the film is startlingly abrupt, if predictably downbeat. Still, at least Slade don’t disgrace themselves, and compared to the other glam rock movies the ailing British movie industry was putting out at around the same time – Side by Side, Never Too Old To Rock – this looks like a towering masterpiece. Nevertheless, this is still best enjoyed as a drama in which Slade happen to appear, than a movie entirely focussing on the band.

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